The AT&T Wireless Services fixture program was designed to keep branding the first priority. The success of this design has landed

itself a Gold Design of the Times award in the 1998 POP Show. Each piece in the program was designed to have similar characteristic of the other piece to help brand identification without taking away the function of each display. The color 

choice was also strongly studied to keep up with the look and feel of  todays electronic trends.  This elegantly designed program help

boost sales and product identity.  (Island not shown
please refer to the POP Show awards page.
POP Show AT&T Wireless Service Fixture Series)